What Are Cookies and Why We Use Them
Cookies are small text files that are placed on your device - your computer, smartphone, or tablet - when you visit a website. They allow the website to remember your actions and preferences over a period of time, so you do not have to keep re-entering information each time you return to the site or browse between pages.
At tbilicar.com, we use cookies to make the process of comparing and booking a rental car in Tbilisi as smooth and efficient as possible. Whether you are searching for an automatic vehicle for navigating the winding streets of Old Tbilisi, looking for an SUV hire for the drive up to Kazbegi, or comparing weekly rates before flying into Tbilisi International Airport, cookies help us present you with relevant options, remember your search filters, and keep your session secure from start to finish.
By continuing to use our website, you agree to the placement of cookies on your device in accordance with this policy. You may withdraw or adjust your consent at any time using the methods described below.
Types of Cookies We Use on tbilicar.com
Essential Cookies - Required for Basic Functionality
These cookies are strictly necessary for the website to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as setting your rental pickup location, selecting a date range, or proceeding through the booking steps. Essential cookies also include session management and security tokens that protect your data when you interact with our booking partners.
Without these cookies, services such as remembering your selected pickup point near Rustaveli Avenue, holding a vehicle in a temporary reservation, or maintaining a secure connection during payment cannot function. Because they are essential, these cookies do not require your consent under applicable law, though we disclose them here in the interest of full transparency.
Analytics Cookies - Understanding How Visitors Use the Site
Analytics cookies help us understand how visitors arrive at and interact with tbilicar.com. This includes data such as which pages are visited most often, how long visitors spend comparing car categories, and which search queries lead travelers to our site. All data collected through analytics cookies is aggregated and anonymized - we cannot identify individual visitors from this information.
We use this data to continually improve the site, refine our content about renting a car in Tbilisi, and ensure that the most useful information - such as driving routes to the Jvari Monastery or tips for young drivers picking up in Vake - is easy to find. You may opt out of analytics cookies using our cookie banner or your browser settings.
Marketing and Advertising Cookies - Relevant Offers and Retargeting
Marketing cookies are used to deliver advertisements that are relevant to your interests. If you have searched for a rental car near Tbilisi Airport or compared SUV prices for a Kakheti road trip, these cookies may allow us or our advertising partners to show you related offers on other websites you visit afterward.
These cookies track your browsing activity across sites and are used to build a profile of your interests. They do not store directly personal information but are based on uniquely identifying your browser and device. You can decline marketing cookies via our consent banner at any time without affecting your ability to browse or book on tbilicar.com.
Functional Cookies - Personalizing Your Browsing Experience
Functional cookies allow the website to remember choices you make to give you a more personalized experience. On tbilicar.com this may include your preferred currency for viewing rental rates, your selected pickup location, language preferences, or whether you have previously dismissed informational banners.
These cookies improve convenience but are not essential to the core operation of the site. If you disable functional cookies, some personalization features may not work as expected, though you will still be able to search and compare rental vehicles without restriction.
Third-Party Cookies from Our Partners and Service Providers
In addition to cookies set directly by tbilicar.com, certain third parties who provide services on our behalf may also place cookies on your device when you visit our site. These third parties include:
- Analytics providers - We use industry-standard web analytics platforms to measure site traffic and user behavior. These providers operate under strict data processing agreements and process only anonymized, aggregated data on our behalf.
- Booking engine and rental partners - When you use the search and booking widget embedded on our site, cookies may be set by the underlying booking technology platform. These are necessary to process your vehicle reservation, hold availability, and confirm your rental agreement with the relevant Tbilisi-based supplier.
- Advertising networks - If you arrive at tbilicar.com via a paid advertisement, or if marketing cookies are enabled, advertising network partners may place cookies to measure campaign performance and enable retargeting. These partners are bound by their own privacy and cookie policies.
- Payment processors - During checkout, secure payment processing providers may set session cookies to authenticate transactions and prevent fraud. These cookies do not store your full card details on our servers.
We do not sell your personal data to third parties. Where third-party cookies involve the transfer of data outside of Georgia, we ensure that appropriate safeguards are in place in accordance with applicable data protection legislation.
How to Manage and Control Cookies on tbilicar.com
Using Our Cookie Consent Banner
When you first visit tbilicar.com, a cookie consent banner is displayed at the bottom of the screen. This banner allows you to accept all cookies, decline non-essential cookies, or review the categories of cookies we use before making a choice. Your preferences are saved and respected for future visits. You may revisit and update your cookie choices at any time by clearing your browser cookies and revisiting the site, which will trigger the consent banner again.
Managing Cookies Through Your Browser
All modern web browsers provide settings that allow you to view, block, or delete cookies. The steps to access these settings vary depending on your browser. In general, you can find cookie controls within the Privacy or Security section of your browser's settings menu. Please note that blocking all cookies may affect the functionality of tbilicar.com and other websites you visit, including the ability to complete a car rental booking.
Links to cookie management guidance for common browsers are available from the respective browser providers. If you are using a mobile device, your operating system may also provide options to limit ad tracking or reset advertising identifiers, which can reduce the effectiveness of marketing cookies.
Opting Out of Analytics and Advertising
You may opt out of interest-based advertising through industry opt-out tools provided by advertising associations. For analytics, many providers offer browser add-ons or opt-out mechanisms that prevent your visit data from being included in aggregate reports. These opt-out choices apply per device and per browser, so you may need to repeat the process if you use multiple devices or clear your browser data.
How Long Do Cookies Last - Data Retention Periods
Cookies vary in how long they remain on your device. The two main categories are:
- Session cookies - These are temporary cookies that exist only for the duration of your visit to tbilicar.com. They are automatically deleted when you close your browser tab or window. Session cookies are used primarily for essential functions such as maintaining your booking search state and securing your browsing session.
- Persistent cookies - These remain on your device for a set period after your visit ends, or until you delete them manually. Persistent cookies on tbilicar.com typically have lifetimes ranging from 30 days for functional preference cookies to up to 24 months for certain analytics or marketing cookies. The exact duration of each cookie varies by provider and purpose.
We periodically review the cookies in use on our platform and remove or update those that are no longer necessary, outdated, or replaced by improved technologies. Third-party cookie lifetimes are governed by the respective third-party providers and may differ from the durations listed above.
Updates and Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or updates to our business operations and booking technology. When we make material changes to this policy, we will update the effective date shown below and, where appropriate, notify you via a notice on the website.
We encourage you to review this policy periodically to stay informed about how we use cookies. Your continued use of tbilicar.com after any changes to this policy have been posted constitutes your acceptance of those changes, subject to any consent requirements that apply under applicable Georgian or international data protection law.
This Cookie Policy was last reviewed and updated in 2025.
Contact Us About Cookies and Privacy
If you have any questions, concerns, or requests relating to the use of cookies on tbilicar.com - or if you would like to exercise any rights you may have regarding your personal data - please do not hesitate to get in touch with us. We aim to respond to all privacy-related inquiries within a reasonable timeframe.
You can reach us by the following means:
- Email: info@tbilicar.com
- Phone: +1 (872) 691-4137
- Address: Tbilisi, Tbilisi, Georgia
Whether you are a visitor planning to rent a car for a weekend getaway through the Alazani Valley, a business traveler requiring a long-term vehicle in central Tbilisi, or simply someone with a question about how your data is handled, we welcome your inquiry and will do our best to assist you promptly and clearly.